500X with Dynamo in London


A magical event just ended in London that offered a unique and exclusive experience to 1,000 invited guests, which included an astonishing live performance by Dynamo, the internationally famous magician with whom the Fiat brand has been working during the pre-launch phase of the new 500X crossover.

The performance, which took place at the iconic Copper Box Arena, located in the Queen Elizabeth Olympic Park in Stratford, was the result of three years of work and preparation by Dynamo. Participants at the event included journalists, bloggers and personalities from the world of fashion, entertainment and music, such as Billie JD Porter, Carl Barat, Chris Edwards, Jacob Anderson, MIA, Nancy Dell’Olio, Paul Sculfor, Smith Start.

Dynamo’s latest performance is a unique blend of theatre, illusion and dance inspired choreography as the magician conjures up a mysterious energy (The power of X) live on stage.
The illusion culminates as Dynamo generates a 3 dimensional blueprint of the brand new Fiat 500 X and miraculously brings it to life in front of a stunned audience.

You can experience the incredible performance on YouTube, or connect with fiatpress.com to see all the pictures from the evening, which ended with an exclusive party that included the live musical performance of Gorgon City, one of the spearheads in the European clubbing panorama, featuring MNEK and Yasmin, as well as of Sam Sure.

This live performance by Dynamo marks the end of the European “The Power of X” tour as well as the official start of the vehicle being available in Europe, after last weekend when Fiat 500X made its début in Italian showrooms, recording a record turnout with more than 70,000 visitors and more than 12,900 test drives.

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