Alfa Romeo presented the New Giulietta at five simultaneous events in Turin, Arese (Milan), Paris, Madrid and Frankfurt. An event with music, DJ-sets and over 10 thousand people attending—including a group of FCA employees—and held on the evening of the 24th of February, after the reveal event held at the various offices.
The Arese event was held at the revamped Alfa Romeo Museum, dubbed “La Macchina del Tempo” (The Time Machine), with guest of honour Skin, the British singer-songwriter solo artist, who put a spark in the evening with an exciting DJ-set.
The same spirit in Arese and Turin spiced the other New Giulietta reveal events in Madrid, Frankfurt and Paris. Star of the evening at the Teatro Barceló in the Spanish capital was DJ Nano with the partnership of Los 40 Principales, the most popular radio station in the country. At the same time, the windows of the Motor Village in Frankfurt lit up in bright Alfa red to welcome guests together with DJ Teddy O and King Kamehameha Club Band, the group that performs live at some of the best-known clubs in Germany.
Lastly, the Champs Elysées MotorVillage in Paris opened to welcome guests to the sound of DJ Cédric Couvez, in a party atmosphere with a variety of entertainment.
But the true star was the latest Alfa Romeo creation, in her bolder sports look and with a marked family resemblance to the fascinating Giulia. Her design features come with the new 120 HP 1.6-litre JTDm turbo diesel engine with Alfa TCT, the exclusive Live services on the Uconnect system, and an improved range to make your choice of vehicle even easier: four trim levels (Giulietta, Giulietta Super, Giulietta Veloce and Giulietta Business), two new packs (Veloce and Lusso), 9 engine versions, 11 body colours, and 12 different 16″ and 18″ alloy wheel rims in three new exclusive designs. The New Giulietta is now ready to take up the baton of the previous model, and conquer the hearts of lovers of the “Made in Italy” label with her distinctive style and an even more striking sports spirit.